After obtaining a Bachelor’s degree in Business, Tamara attended Paris Fashion Institute, Parsons School of Design, and completed several design internships. During her experience, Tamara found it was necessary to create a brand, beginning with clothes, that women could explore life in and tell their stories in. In order to do that, clothing needs functionality, modern elegance, and comfort. Iconic by Tamu provides dresses that offer season-less and just-for-the-season versatility, easy style, and comfort with body flattering silhouettes and bold colors. With the growing popularity of athletic wear or athleisure wear, there is still a segment of women who want comfort outside of yoga pants and a hooded shirt or sweatshirt. My brand offers that comfort in a dress. Iconic by Tamu fits into a lifestyle trend for women who are telling their stories, bringing their visions to life, and living their lives out loud.
Iconic by Tamu has showcased two Spring/Summer collections during Omaha Fashion Week. Currently, the brand offers jersey, linen, and stretch cotton dresses, tops, and skirts. Tamu Inc looks forward to expanding its entire product offering to include color cosmetics and fragrance in the future. Tamara finds time to hone in on another love…writing! In her first book released on Amazon titled, My Iconic Mess and the Empire on the Other Side, Tamara shares her struggles with fear of living her life the way she envisioned. She also shares her thoughts on fashion, makeup, and health with a little bit of inspiration on her beloved blog, Tamu Talks.